Content • Communications • Strategy
I turn creative sparks into community connections
Creative strategist and community catalyst who transforms ideas into content that genuinely connects and inspires. I believe in using strategic storytelling and ethical innovation to build stronger communities and champion causes that matter.
Selected Work
Projects that drive results
Weekly Newsletter
Strategic email campaigns and audience engagement
SEO Content
Search-optimized guides and knowledge resources
Video Content
Educational micro-videos for social and web
Anniversary Campaign
Multi-channel brand storytelling initiative
Dementures Blog
Personal narrative and community building
FeaturedAbout
A creative strategist who ships.
My creative foundation in photography and design taught me to see stories everywhere—and more importantly, how to share them in ways that genuinely connect and inspire. Since 2012 at Dal Bookstore, I've been the creative force behind content that transforms routine communications into community celebrations, turning student milestones into shared victories and everyday interactions into meaningful connections.
I'm passionate about the strategic, ethical use of AI, championing causes that matter, and constantly shaping new ideas into compelling realities. Whether I'm crafting campaigns that ignite school spirit, developing content that drives genuine engagement, or exploring innovative ways to strengthen community bonds—I believe great content should inspire, connect, and create positive change.
I'm a creative problem-solver passionate about community building — using content to forge connections and drive meaningful growth.
Capabilities
- Content strategy & calendars
- Copywriting & long‑form
- Newsletter planning & production
- Knowledge mobilization
- SEO/AEO foundations
- GA4, UTM tracking, reporting
- CMS & e‑commerce operations
- Social (organic + paid)
- Adobe CC (PS, ID, AI, PR)
- Photography & video
- Brand & visual systems
- Accessibility‑minded design
- Stakeholder coordination
- Roadmaps & retros
- Briefs & QA checklists
- Process improvement
Contact
Let's talk about content that actually helps people.
Ready to create content that connects? I'd love to hear about your project and discuss how strategic content can drive your goals forward.
Quick Response Times
Usually respond within 24 hours • Available for projects starting immediately